The Brief
Mira needed a brand for their smart fertility tracker. I helped them define a brand that reflected their values and paved the way for them to continue innovating with a fresh face. The key takeaway of the logotype plays off of the name itself, mirroring the left and right side across the 'i' to create the workmark.
Logotype in context
Illustration Style
Given that monitoring fertility can obviously be a sensitive time in a person's life, the soft edges and filled shapes of the illustrations are intended to put users at ease.
The logo made an appearance on "LIVE with Kelly and Ryan." Yes he is doing what you think he's doing.
